So I’m trying a lot of stuff now. I’ve joined reading communities and writing web sites. I’ve tweeted my ads and built analytics into my website. The issue becomes the thing in marketing/sales that is not really scientific, but deals with lots of data. The question is conversions. How to convert a person browsing a site (or even on a shelf) into a buyer.
Part of it comes from a compelling name for the work. Part of it comes from word-of-mouth. Part of it comes from the typical marketing mantra of Product, Price, Placement & Promotion. And yet there are intangibles. Does someone with influence come across the book accidentally? Is there even a market segment interested?
Ultimately, for the artist, there is the resulting artwork. It stands alone. My suggestion for everyone out there is that each of you have a story to tell, write it down…take a chance. With modern technology you have nothing to lose and the world is waiting to hear your words.
Just after midnight….night all…