Armen Chakmakjian

Posts Tagged ‘web 2.0’

Capture, resonance and exchange in the social media world…

In Random, Social Media, technology, web 2.0 on May 22, 2009 at 11:46 pm

So I’ve been watching the activity on my blog, and through google analytics on my site.  I can pretty much see where people are coming from and how long they stay and with a little effort, I could see where they go.  One way I can tell where they go is that they end up clicking on adsense ads on my site, and WP does a good job of telling me where people clicked out of my blog.

That being said, I’m starting to form a concept that has 3 parts.   These are capture, resonance and exchange.

The capture is ads or searches or links (twitter/facebook/digg) that lead people to your property.   That’s very measurable.

The resonance is inverse of bounce rate except that it is a higher level of abstraction.  It really is how long you can keep people in your orbit.   So if a person sees a link on one of my tweets, ends up poking around my website (which I watch through google analytics) then goes over to my blog (at which I can see some level of stats on WP) or my facebook product fan page (which also gives some level of stats).    So resonance is that ability to keep someone in your world for one moment longer learning something they didn’t know.

Finally there is exchange.  Exchange is when people click on an adsense ad you’ve place or go to your product site (like where my book is on Amazon) and turn that into a financial transaction.    It’s pretty interesting to track people in the waves that they come in and see them end up at one of the $$ endpoints.  On some of them (like adsense) I get paid for every click.  On Amazon, they get there and either buy or they don’t.

To some extent once they’ve left the site and gone onto adsense or Amazon, I’ve lost them for now or for good. I get a few cents for the adsense click or I may make a sale of my book.  but in either case, the interaction ends at that point.

So as an experiment for this weekend, I’m going to point you people to a couple of my links and see where they end up.

My Amazon site

My Blog (which you are on)

My website

My Digg profile

My twitter profile

My facebook profile

My facebook product page

my linkedin profile

I’ll let you know the results…on Monday night (Memorial Day)


Social Media Jungle Wrapup

In Random on March 10, 2009 at 9:08 pm

So I spent the day at the Social Media Jungle event today in Waltham. We had a great set of mostly non powerpoint discussions about the magic that is going on by companies and people leveraging social media for personal as well as business reasons. We started by having @jeffpulver and @cc_chapman about the power of the various types of content that could be used.

We then had @rdale engage the crowd in a lively discussion about how the twitter stream could be used to essentially be the data store for all kinds of information that could be sliced and diced for various reasons. @philbog and @robertpila had some good questions for @rdale

We then had a discussion about aggregation and the compuserve generation run by @joecascio This got people discussing ping, sweetcron, friendfeed and of course facebook and twitter.

After that we had a panel discussion led by Doug Levin by two small businesses who started based on solving a problem through social media. The interesting thing was @runmyerrand where people basically post errands they’d like other people to run for them and then created a whole commerce engine based on credits that allows people to barter errands and other things.

Following that interesting discussion, @Pistachio got up and talked about social media and social good through non-profits. Her basic message, using twestival as a core of the discussion, is that the content you provide is what is important and how you put the idea out there. She also talked about pinkslipparty…it was a pretty interesting story about how a simple idea turned into a 45 person event complete with all kinds of services that the people who got pink slips could use.

One interesting discussion that was inspired @suzicraig was how people should be using twitter to start discussions and not just broadcast information. A flurry of tweets followed this one point, not just the discussion in the room.

@jeffpulver talked about pursuing passion and firing yourself.

@SteveGarfield then got up and talked about social media and its effect on journalism. did a great example of video streaming and at one point had us all take a picture of all his gadgets and simultaneously twitter our pictures.

@acce then got up and talked about how Intuit has been growing on social media.

@justinlevy talked about how he promotes his restaurant via a variety of social media including video podcasts related to foodie stuff but not directly related to his restaurant.

Then I had to leave to go back.

It was a inspiring talk not just for me as an Intuit Employee, but me as a person trying to market my book using these media.

BTW my twitpic stream should have a bunch of pictures of the event on it.



What a tangled Web we weave!

In technology, web 2.0 on January 17, 2009 at 2:03 pm
How I manifest myself on the web

How I manifest myself on the web

So I did a little experiment this morning.  I wanted to map out how i have all the various social network sites tied together.  I’ve pretty much debugged the cross-posting double-pump problems.

Start anywhere on this chart, consider that a point of adding content (whatever media: text, graphical, video) and then follow the arrows until it looks like you will go back on yourself and stop (so where FF and Twitter connect, I have it set up that they won’t double pump info onto each other)

Anyway, for the moment I’ve got it such that if I want something to permeate through almost everything, I start at   At ping I can select everything to get updated OR I can make it so that only microblogs or status’s get updated (these are the levers that I was hoping I could find but failed to find in FF).

Ultimately, all updates end up at 3 endpoints as feeds: Twitter, FriendFeed and Plaxo.  I’m trying to avoid massive updates of Facebook because I think it isn’t a good place for that so I broke those connections (that’s the point of the levers…now I can selectively update facebook along with the rest if I desire to do so).

Anyway, I just though it an interesting exercise in mapping.  Oh yeah, and some of those places actually have RSS feeds from other places, I suppose if I added them in it’d go from web to rat’s nest.

Workplace and QuickBase at Web 2.0 2008 in New York

In technology on September 18, 2008 at 2:24 am

In continuation of a phenomenal year for me, I’ve had the pleasure of managing one of the best product development organizations I’ve ever been associated with.  QuickBase alone is a very important product and has changes the way work groups share data or map a process but keep that data in the cloud, bypassing your IT department.   Using that very same technology, we’ve created a completely separate and different product offering…a platform called Intuit Workplace that allows 3rd party developers to create compelling apps (using Adobe Flex) and sell them in a marketplace head to head with competing solutions.

We’ve partnered with several online software as a service companies to deliver the Workplace experience in such a way that these 3rd party developers can sell their apps and we will provide them a place where end-users looking for QuickBooks connected web apps can buy them and will allow them to share data that is housed on their backoffice machine.  We’ve created a shopping mall for web products that help people share info…

This has been one of those “soul of a new machine” or “dreaming in code” years for me.  It’s really awesome to be a part of the current conversation…solving the socialization of business data issue while the conversation is still in debate.    As Quicken, Turbotax and QuickBooks have shaped a generation of people on how to use their computers to manage their finacial lives and businesses, I think Intuit, QuickBase and Workplace are once again shaping how people share and interact with data.

Can you tell I’m excited?